Want to see what others are saying about the 4LTR Press collection? Check out these testimonials from instructors and students.

“I like MKTG a lot – great job!  It tells you exactly what you need to know and the typography makes it easy to read and retain. I love the podcasts! I like that I can feel like I am learning while I am running outside, something I would rather do than traditionally study.” 
– Nikki Bernstein, Student at the University of Arizona

“This new concept for CB is a breath of fresh air. I'm happy about the annual editions because I realize that students would like updated content and immediacy of information.”
– Michael McCall, Instructor at Ithaca College

“I like the way that the back of the book has all the key parts of each chapter available for you to remove so you do not have to take the book anywhere you need to go. I can honestly say I love the way this book was put together. There would not be anything that I would change. All the information is clear and to the point.”
– Student at Raritan Valley Community College

“I like the concept of getting to the heart of the material (trimming the fat) and I am very glad that you surveyed the students and listened to their comments.”
– Alexis Thurman, Instructor at County College of Morris

“I like how it is presented and I like the concept, just looking at it makes me want to read it.”
– Chas Smith, Student at James Madison University

“I love the online quizzing. Especially when it gives me a solid review of what I’ve read.”
– Austin Smith, Student at Brigham Young University

“The text is easier to pay attention to, and the book is actually kind of enjoyable to read. I really like it a lot. It is probably the best textbook I have ever had, not to mention one of the least expensive.” 
– Chantel Harwood, Student at Utah State University

“Research suggests a new paradigm is needed. You are attempting to do so. We must meet the needs of our customers. Their learning styles continue to change. We must change.” 
– Professor Mark Mitchell, Coastal Carolina University

“Thank you for publishing MKTG. I like the lower cost, the size of the book, the lighter reading (shorter chapters), and the interactive games and quizzes on the website.”
– Jillian Basiger, Student – Lakeland Community College

“This is a great concept – you’re really listening to the market, both on the student side and faculty side.”
– Professor Dorene Ciletti, Duquesne University

“My favorite part of the package is the mobility available through iPods; enhanced materials for fully online courses; lower price and less superfluous content--good to get rid of boxes and end of chapter stuff.  I really like the concepts of BUSN.”
– Teresa Campbell, Instructor at Pima Community College - West Campus

“ORGB sounds like a great value to students.”
– David Olson, Instructor at California State University, Bakersfield

“I am really appreciative of what MKTG offers. It is a breath of fresh air for a college student to buy a brand new book for [so little]. I really hope that your company decides to publish more books for more subjects. Thanks for creating a wave of change in College Textbooks.” 
– Joshua Anderson, Student at Middle Tennessee State University

“Eliminating waste in the printed presentation in order to bring a better value to the customer is the best element of OM.”
– Scott Dellana, Instructor at East Carolina University

“They are written in concise, down-to-earth language. There are tons of pictures and interesting blurbs of information. It's very relevant to my life. It's nice to have a text book/website that seems to reach out to students and actually care about how we learn and try to tailor to our needs as much as possible. Thank you for this.”
– Alice Brent, Student at Arizona State University

“The author's writing style in ECON is very appealing to today's undergraduate economics students. This should provide the spark necessary to engage students in classroom discussions.”
– Janet Koscianski, Instructor at Shippensburg University

“I think the MGMT text looks inviting to students. If students actually read the text, it will benefit everyone in the class by my having the ability to have a more interactive class.”
– Connie Golden, Instructor at Lakeland Community College

“It looked amazingly awesome. It was like flipping through a magazine. It was easier to read, and all of the advertisements (pictures) were up to date and related to us as students personally.”
– Katie Hawthorne Warner, Student at James Madison University

“BUSN is affordable and functional!”
– Dennis Nasco, Instructor at Southern Illinois University

“I'd like to express my gratitude for publishers for publishing such a wonderful tool for studying. I like that it's slim, light, with short chapters and interesting little facts in the end. The textbook is bright, with highlighted important info, and definitions on the side of the page. It's a pleasure to study with such a textbook.”
– Student at University of South Florida - St. Petersburg

“Looks great, great price, keep up the GREAT work!!!”
– Angela Deaton Mott, Instructor at Northeast MS Community College

“The text is clear and attractive. More of the students are using and reading the book. The book is good and a breath of fresh air. Bravo!” 
- Catherine Ruggieri, St. John’s University

“Test scores are higher! I like the layout. It looks and feels like a magazine, but contains most of the content.  The students are not overwhelmed by the massive textbook feel of the hard cover books.  And the price cannot be beat – before our students were just not buying the book at all.  No wonder they were having a hard time!  They really like it and are excited about having something that has made a difference in past classes.”
- Chris Barnes, Lakeland Community College

“It’s a relevant & simplified text.  It’s engaging to students and it has great ‘extras.’  Students REALLY like the book.  Well worth the money.” 
- S. Hills, Utah State University

“I like the simplicity of the online materials.  I appreciate being able to easily access the instructor’s manual, and I like that my students are using the resources. There is truly something for every learning style.  Students appreciate the price and the online resources. Thank you!” 
- Connie Golden, Lakeland Community College

“The pilot course [using MKTG] resulted in readily available, accurate, and improved assessment results for AACSB.”
– Roy Twaddle, University of Rhode Island

“Several students have commented that [MKTG] is their favorite textbook and that it’s pretty interesting.”
– Lee Hibbett, Freed-Hardeman University

“I love the chapter layout and the prep cards.  I wouldn’t change a thing.  The feedback I have received [from students] has been great.  The students that read the book love it and more students are reading.  Great idea!  Very engaging and relevant.  The students actually read the material before class!” 
- Kathy Bauer, North Central Texas College

“Students actually read it.  They like the format.” 
- Mark Woodhull, Schreiner University

“It’s about time someone paid attention to the price part of the value equation, without neglecting the benefits part.”
- Frank Franzak, Virginia Commonwealth University

“Students overwhelmingly buy the book, read it, and hold on to it than the other text.  I love this text!  Well done!  Love it, love it, love it!” 
- Instructor, Delgado Community College

“My favorite part is the short chapters, engaging layout, use of color, great powerpoints and exercises in the IM to enhance class.” 
- Jill Attaway, Illinois State University

“I have had several unsolicited positive comments [from students] on the text being interesting and enjoyable to read.”
– Mark Young, Winona State University

“Students seem to interact better with MKTG than textbooks 3 to 4 times its size…most actually buy it.”
- Instructor at a 4-year college

“I like the readability, the colorful pages and the analyzing of the ads.  Students read this text more than others.  They like the readability and compare it to reading a magazine.” 
- Nancy LaGuardia, Capital Community College

“I love the Instructor’s Resource CD with application activities, cases, and tips.  I think it is the best text I have ever used to teach marketing principles.  The price of the book is deeply appreciated compared to other textbooks costing over $95.00 each.”
- Patricia Murray, Virginia Union University

“My favorite part is the cost – students love me!  And that all the extras are online – they think I am very high tech – fooled them!  The general format is great.  We have a mandatory C curve at SDSU and I usually have a lot of C’s and worse, few A’s.  I still had few A’s and the usual suspects at the bottom of the class.  However, there were far more B’s.  That to me is a good sign that the book and learning materials are helping those who are really working at learning marketing.”
- Instructor at a 4-year college

“Easy reading for the students.  Very good supporting materials.  Good package for inexperienced professors.”
- Jeri Langford, Johnson & Wales University

“I like the activities suggested and the shorter texts.  I also like the test bank that allows for more application questions, with the small cases approach.  The layout seems to encourage more student work.” 
- Kelly Wolfe, Webber International University

“The conciseness, coverage, and cost to my students!  The feedback is generally very good, especially in the area of the price of the book and the slick coverage of the chapter materials.” 
- Vish Iyer, University of Northern Colorado