This all started with your students, in your classrooms and hallways. Through conversations, focus groups, surveys and interviews, we asked your students to tell us how they learn and to give us their impression of textbooks in general. When and where they study. And… why? Some of their comments surprised us, while others didn’t: “(the book is) too long” and “too expensive.” Many of them said they didn’t even buy books, new OR used.

And then we turned to you for your input on the solutions that your students liked best: briefer chapters, flash cards, mp3 files and even cell phone quizzing. Over 150 of your peers joined us online and in face-to-face focus groups to enhance our student offerings.

The result? A brief paperback that includes a suite of learning aids to accommodate the busy and diverse lifestyles of today’s learners, like flash cards and downloads for audio, video and cell phones. In addition, we even created a few new tools to help you with your course.

Introducing MKTG, an innovative concept in teaching and learning solutions for your principles of marketing course designed to best reach today’s students. MKTG says it all using only four letters—and not only is it how students abbreviate marketing in a text message, this is also the way your course is listed in the catalogue. Most importantly, MKTG is the new solution that you and your students built together.

Hear what faculty and students are saying about MKTG's. . . .
accessibility
engaging style
value

Interested in the MKTG story? Have a comment to share with us? Click here to contact the MKTG team.

Features of MKTG
MKTG offers many features to help you teach and students learn. The following are just a few we think you might be interested in.

What Do You Think: Each chapter opens with one question poll to personalize the chapter topic for students. Each question is fun and helps students get a sense of their own marketing behavior and attitudes, such as whether or not they enjoy shopping, if they like looking for deals, if they use coupons, and more. For professors, “What Do You Think” provides an interesting way to begin the chapter that is meaningful for students.

Engaging Layout: The hallmark of MKTG is a visually engaging design implemented with pedagogic sensibilities. Photos and graphics help the text come alive for visual learners and enrich the presentation of the material. Headers are easy to follow, allowing students to quickly identify the main concepts in the chapter and how they relate to each other.

Anatomy of an Ad. Marketing is much more than advertising, but advertising is the form of marketing your students will recognize most easily. For that reason, we have chosen advertisements and diagrammed them to show how key marketing concepts are manifest in the ad copy and layout.

Chapter in Review. Twenty individual, detachable cards each contain all the pertinent review information from the corresponding chapter. Terms, definitions, section summaries, and important diagrams are all on one card for students to use as prompts as they study for the course. The first card shows students how to integrate the card into a well-rounded, layered study program.

Prep Cards for Instructors. Twenty individual, detachable cards each contain a quick overview of the corresponding chapter from a teaching perspective: chapter outline, topics covered, terms covered, PowerPoint® highlights, video teaching notes, additional examples not found in the student or instructor editions, assignments, and more to help you plan and deliver your course efficiently.

Back to Top

Supplements for MKTG
Instructor’s Resource CD-ROM (IRCD)
1-439-04176-8
The IRCD holds many resources that were designed to help you teach your class with ease. For MKTG, the IRCD includes:
• Instructor manual with Video Guide and Great Ideas in Teaching Marketing contains a host of discussion questions, assignment, activities, and supplemental cases for you to use. We’ve move the material that is at the end of a traditional textbook chapter into the Instructor Manual for your eyes only. Solutions for all activities are provided.

• Certified Test Bank contains roughly 3,500 questions with learning outcome references and AACSB tags to help you track student performance. A faculty panel reviewed this test bank, culling weak and troublesome questions, and a professional proofreader smoothed the syntax and language. The result is the highest caliber principles of marketing test bank on the market.

• ExamView is testing software you can use in the conjunction with the Certified Test Bank to customize your quizzes, tests, and exams to suit your needs. It is Windows driven and easy to navigate.

• PowerPoint slides cover key material in all chapters and contain video downloads of Hollywood movie clips for you to use as launch pads for discussions of marketing concepts.

Premium Website for Students
While using MKTG, your students will have access to a rich array of teaching and learning resources that you won’t find anywhere else.
• Chapter-by-chapter online tutorial quizzes with feedback.

• 10-minute audio download for each chapter, in a conversational and engaging format. Audio downloads discuss the concepts in the framework of an example of a well-known company, like Netflix, Cirque du Soleil, MTV, GarageBand, and more.

• Downloadable flash cards 3 ways: term only, definition only, or term and definition.

• Interactive marketing games and more

Premium Website for Instructors
When you adopt MKTG 2007/2008, you will have access to a suite of teaching supplements designed to help you get up and running quickly no matter what your class size or teaching experience.
• Instructor manual with Great Ideas in Teaching Marketing contains a host of discussion questions, assignment, activities, and supplemental cases for you to use. We’ve moved the material that is at the end of a traditional textbook chapter into the Instructor Manual for your eyes only. Solutions for all activities are provided.

• Certified Test Bank contains roughly 3,500 questions with learning outcome references and AACSB tags to help you track student performance.

• PowerPoint® slides cover key material in all chapters and contain video downloads of Hollywood movie clips for you to use as launch pads for discussions of marketing concepts.

• Marketing News Updates help you stay abreast of the world of marketing without having to sign up for multiple email newsletters.

• Other engaging teaching tools and features

JoinIn™ on TurningPoint™
0-324-56639-5
When you adopt MKTG 2007/2008/2009, you will have access to presentation materials formatted for use with JoinIn on TurningPoint. TurningPoint transforms lectures into powerful, two-way experiences integrating the INTERACTIVITY of today’s “keypad” technology right into your Microsoft® PowerPoint® presentations. Energize your classroom with JoinIn on TurningPoint, transforming your classroom with seamless integration with Blackboard® and WebCT®.
• JoinIn Basic is a version of the course PowerPoint® presentation enhanced with polling and quiz questions embedded throughout.

• JoinIn Premium is an interactive review game “Who Wants to Be a Marketer?” that mixes the formats of Jeopardy! and Who Wants to Be a Millionaire game shows. Students use their clickers to respond to the questions, and the software tracks point values and shows winners for individuals or teams.

Videos
When you adopt MKTG 2007/2008, you will have access to 19 in-depth segments on well-known companies like method, Vans, Kodak, and Sephora, which highlight how today’s companies are putting marketing concepts into action. There are also 19 clips from popular Hollywood films like The Jerk, The Family Man, Bowfinger, October Sky, and Fast Times at Ridgemont High, which can be launched from the lecture PowerPoint® slides.

Back to Top

Table of Contents

Back to Top

Preview Guide
For a quick glance at what MKTG has to offer, check out our Preview Guide. This short guide includes three chapters as well as review materials to show you exactly what this new innovative textbook provides for both teaching and learning.

Back to Top

MKTG Ads
Special text-specific ads are included throughout MKTG to alert students to many helpful study resources they can find online at 4ltrpress.cengage.com/mktg. Take a minute to check out our ads.
Marketing Ad 1
Marketing Ad 2
Marketing Ad 3

Back to Top

Learn about custom options through our 4LTR+ Program