Audio Chapter Summaries Each chapter of MKTG has a related 10-minute audio download. The clips use a conversational and engaging format to cover the chapter's main – or most challenging – concepts in the framework of an example of a well-known company. For example, chapter 1 uses Netflix to compare sales and marketing orientations, review customer value and satisfaction, and illustrate how companies implement the marketing concept. Podcasts of these audio clips are also available from the Podcasts page.
Chapter Cases For each chapter, there is a one-page, concentrated mini-case to help you reinforce key concepts and to help you see how chapter material relates to the real world of marketing. Each chapter case is supported by an assignment comprised of short answer, true/false, and multiple choice questions.
Part Cases In addition to the chapter cases, there are 14 mini-cases that integrate concepts from each of the seven parts of MKTG. For example, separate cases on Netflix and Merck weave together the topics covered in chapters 1 through 4, helping you identify the relationships between several content areas. As with the chapter cases each integrated part case is supported by an assignment comprised of roughly 12 true/false and multiple choice questions.
