4LTR Press titles are built from the ground up to meet the needs of you and your students. That is why we are proud to present an extension of this student-tested, faculty-approved concept by introducing 4LTR +. With 4LTR+ you can include - in the core text - enrichment content that addresses a focus unique to your course (career planning, business etiquette, cases, material you have written, etc.). Start with the solid base of any 4LTR title and for just a few extra dollars add a customized course cover and/or enrichment material to help emphasize critical topics in your course.
Some of the simple options offered in the 4LTR + program include:
- Add a customized cover: You can select our Standard Cover that enables you to simply add your course information to the original cover (standard cover) at no additional cost* or you can select our Premium Cover that enables you to add a campus photo, school logo, or even course information to the inside front cover for a small fee.
- Add Enrichment Modules. Enrichment content may be added to your text. Some topics may include interviewing tips, resume building, or business etiquette. Below, we have listed suggested enrichment modules that would nicely accompany any 4LTR solution.
- Add up to 32 pages of your course materials. Content can include full syllabus, student papers, exercises, etc.
- Cases pulled from book Website (only available for MGMT, MKTG, and BUSN). The cases are printed in the book, making them conveniently portable for students to bring to study groups or to have handy in class.
To see book specific options simply, click on the titles below.
(Please contact your sales rep for examination details and information on customizing your textbook to meet your classroom needs.)
Career Planning
Provides strategies that help with the transition from student to employee.
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Mastering Work
Is designed to help employees identify their skills and passions and plan for a successful career.
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NEW Tobacco in the Workplace
Explores Personal Rights Versus Organizational Policies and Legal Requirements using the issue of tobacco in the workplace as the example.
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Succeed in College (Generic Basic Study Skills)
Taken from the supplement SUCCEED IN COLLEGE by Walter Pauk, it covers topics such as time management, note taking, learning from textbooks, and test taking skills.
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Student's Guide to Succeeding at Community College
Serves as a guide for community college students as they deal with issues such as returning to school after a long time off, balancing a full-time job and family with the demands of a college education, or coping with learning disabilities.
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Guide to Interview skills
Covers entire employment; interviewing, cover letters, networking, and job applications.
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Guide to Resume Building
Provides a step-by-step guide to crafting a polished resume; includes numerous examples.
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Guide to Career Planning
Provides thorough coverage of career self-assessment, employer research, job search/interviewing and career building strategies.
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Guide to Creating a Business Plan
This is a template that contains questions that leads students through business plan development.
Guide to Business Etiquette
Focuses on basic business etiquette, social dining and entertainment etiquette, and international cultural etiquette.
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Business Law
Covers key legal concepts as they relate to basic business practices. It is designed to help your students appreciate the critical legal issues that need to be considered in all aspects of our current business environment.
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Coming Soon! Case Connections
For each chapter, there is a one-page, concentrated mini-case specifically designed for BUSN. These mini-cases help you reinforce key concepts and help your students see how chapter material relates to the real world of business. Each chapter case is supported by an assignment comprised of short answer, true/false, and multiple choice questions.
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Globally Free Markets for the 21st Century
The Environment
Agriculture
HealthCare
With our ever changing economy, your emphasis on issues in economics evolves. You may find a need for deeper coverage of a particular issue of critical importance to today's students. We offer readings in all of the topics above to augment and broaden the coverage in ECON.
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Coming Soon! What Would You Do Cases
Each chapter has an engaging case outlining actual management problems facing a well-known company. After students read the case, they are presented several questions to help guide their thinking about the issues, and are ultimately asked “If you were the manager at this company, what would you do?? Putting students in the place of the manager personalizes the dilemma and forces students to solve common managerial problems. The solution to the case, or “What Really Happened?? is in the Instructor’s Manual. Allowing students to compare what they would have done to what the managers really did provides a great learning opportunity. Includes short answer and multiple choice questions.
Introduction to the Effect of Disasters on Business
Discusses Crisis Management & Disaster Planning using 9/11, War, the Katrina and Rita hurricanes, and other events to highlight the importance of this area to all aspects of business. The module will be written to relate directly to the these areas.
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Objectivity: A Guiding Principle of Entrepreneurship
Explores various attributes required for one to become a successful entrepreneur, and introduces the principle of objectivity as a fundamental requirement for success. Illustrates how objectivity provides the framework for entrepreneurs to consistently overcome challenges, deal with uncertainty, make good decisions, and ultimately increase their chances for success.
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Business Ethics Cases in Management
Through real-world examples, these cases and readings help students dissect what makes people cross lines they would not ordinarily cross. Applying theory to real-world practice, it reinforces a vital sense of values in future business leaders.
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eWord of Mouth Marketing
The Internet has launched the marketing world from the printed page into the interactive world of electronic communication. Word-of-Mouth marketing can transform, make, or break a product or company overnight. Through this supplement your students will broaden their knowledge of eWOM techniques such as viral marketing, e-referral marketing, profiling, and networking.
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MKTG Harvard Business School Publishing Casebook
For a more challenging way to engage your students, you have the option to bundle a Harvard Business School Publishing (HBSP) casebook. These cases are used in the same fashion as the Integrated Part Cases.
Chapter and Integrated Part Cases
For each chapter, there is a one-page, concentrated mini-case to help you reinforce key concepts and to help your students see how chapter material relates to the real world of marketing. Each chapter case is supported by an assignment comprised of short answer, true/false, and multiple choice questions. In addition to the chapter cases, there are 14 mini-cases that integrate concepts from each of the seven parts of MKTG.
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Business Ethics Cases in Marketing
Through real-world examples, these cases and readings help students dissect what makes people cross lines they would not ordinarily cross. Applying theory to real-world practice, it reinforces a vital sense of values in future business leaders.
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Business Ethics Cases in Organizational Behavior
Through real-world examples, these cases and readings help students dissect what makes people cross lines they would not ordinarily cross. Applying theory to real-world practice, it reinforces a vital sense of values in future business leaders.
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Coming Soon! Experiential Exercises in Organizational Behavior
Helps students apply their understanding of key organizational behavior concepts. The students put themselves in the role of decision maker in these engaging, real world exercises.
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*fee will apply if changing the cover is the only customization to the book
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